When was the last time you used gooogle? When was the last time you were in Europe? When was the last time you used google, while you were in Europe? As an article on the New York Times has pointed out (Click Article), if you were in Europe and wanted to used your g-mail account, you might never get to! In summary of the article, google attempted to gain full control of the “gmail” trademark against other companies, such as electronic postal service ran by Daniel Giersch, a “German venture capitalist” which delivered from Germany to Switzerland. Gmail, which stands for “Giersch mail,” was chosen by it’s company a few months before google but google states otherwise. The lawsuit claim that the Swiss trademark officials did not check to see if there were any other names like “gmail” but simply they did it and waited for others to find out. Thought google lost the law suit, the European Union said that it would affect business for google. There were others of the same name as well such as the Polish organization, Grupa Mlodych Artystow i Literatow or Group of Young Artists and Writers, but as they argued : “We bought the name legally, with our own money,” she said. “Nobody gave it to us for free. We refuse to be deprived of what we consider is our property.” The European Union has also denied google from registering its name across others of its members, but claims that it still wouldn’t effect google’s business.
How i view this is that, when business is at hand, it stimulates international relations. Even though there are lawsuits between companies of the US and Europe nations, all the nations involved are connected economically and thus share a common interest in communicating well with eachother, in pursuit of not ruining business. When we see such organization like google, the “search giant,” we can see that America has its influence not only through its military but also by its culture and productions.